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How to price your products and services / [Harvard business review ; Joel Dean ... [et al.]].

Contributor(s): Material type: TextTextSeries: Harvard business review paperback series ; no. 90048.Publication details: Boston, Mass. : Harvard Business School Press, c1991.Description: vi, 123 p. : ill. ; 28 cmISBN:
  • 087584278X (pbk.)
Uniform titles:
  • Harvard business review.
Subject(s): DDC classification:
  • 338.52
Contents:
Pricing policies for new products / Joel Dean -- Manage customers for profits (not just sales) / Benson P. Shapiro et al -- Making money with proactive pricing / Elliot B. Ross -- How prices, ad expenditures and profits are linked / Paul W. Farris & David J. Reibstein.
costly bargain of trade promotion / Robert D. Buzzell, John A. Quelch & Walter J. Salmon -- The double jeopardy of sales promotion / John Philip Jones.
case of the pricing predicament / Mary Karr -- Industrial pricing to meet customer needs / Benson P. Shapiro & Barbara B. Jackson -- Manage risk in industrial pricing / Barbara Bund Jackson.
Getting transfer prices right: what Bellcore did / Edward J. Kovac & Henry P. Troy -- Control with fairness in transfer pricing / Robert G. Eccles.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library Store - Ask Library Staff 338.52 (Browse shelf(Opens below)) 1 Available 26557

Articles reprinted from the Harvard business review.

Includes bibliographical references.

[Products, Prices and Profits] Pricing policies for new products / Joel Dean -- Manage customers for profits (not just sales) / Benson P. Shapiro et al -- Making money with proactive pricing / Elliot B. Ross -- How prices, ad expenditures and profits are linked / Paul W. Farris & David J. Reibstein.

[Promotions] The costly bargain of trade promotion / Robert D. Buzzell, John A. Quelch & Walter J. Salmon -- The double jeopardy of sales promotion / John Philip Jones.

[Pricing industrial products] The case of the pricing predicament / Mary Karr -- Industrial pricing to meet customer needs / Benson P. Shapiro & Barbara B. Jackson -- Manage risk in industrial pricing / Barbara Bund Jackson.

[Transfer pricing] Getting transfer prices right: what Bellcore did / Edward J. Kovac & Henry P. Troy -- Control with fairness in transfer pricing / Robert G. Eccles.

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