Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.
Material type:
TextSeries: McGraw-Hill series in marketing | McGraw-Hill international editions. Marketing and advertising seriesPublication details: New York ; London : McGraw Hill, c1996.Description: xx, 700 p. : ill., maps ; 25 cmISBN: - 0071148817 (pbk) :
- 9780071148818:
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 26735 | |
| Short Loan Collection | Carlow Campus Library Short Loan Collection | 658.8 (Browse shelf(Opens below)) | 1 | Available | 26736 |
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CW083, CW121
CW838
Includes bibliographical references and index.
22.49