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Marketing management : analysis, planning, implementation and control / Philip Kotler.

By: Material type: TextTextSeries: Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, c1997.Edition: 9th edDescription: 1 v. (various pagings) : ill. (chiefly col.), facsims. (some col.) ; 26 cmISBN:
  • 9780132613637:
  • 0132613638
Subject(s): DDC classification:
  • 658.8

CW838

La couv. porte en plus : "international edition".

Index.

CW037, CW043

Includes bibliographical references and index.

31.76

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