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Understanding & designing marketing research / John R. Webb.

By: Material type: TextTextPublication details: London ; New York : Dryden Press, 1994.Description: viii, 236 p. : ill. ; 23 cmISBN:
  • 0030990130
Subject(s): DDC classification:
  • 658.83

Reprint; originally published: Academic Press, 1992

Includes bibliographical references and indexes.

22.16

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