Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

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Material type: Text

TextPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 2nd edDescription: xxviii, 620 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Wexford Campus Library Wexford General Lending	658.8 (Browse shelf(Opens below))	1	Available		48023
General Lending	Wexford Campus Library Wexford General Lending	658.8 (Browse shelf(Opens below))	1	Available		30516

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CW838

CW083, CW121

Includes bibliographical references and index.

74.37