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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. by
Edition: Third Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, NJ : Pearson Education, Inc., 2016
Availability: Not available: Carlow Campus Library: Checked out (2).
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Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : London : Portfolio ; Turnaround [distributor], 2007
Availability: Not available: Carlow Campus Library: Checked out (2).
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Marketing analytics [electronic resource] : data-driven techniques with Microsoft Excel / by Wayne L. Winston. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Indianapolis, IN : John Wiley & Sons [2014]Copyright date: ©2014
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