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		Marketing research / Carl McDaniel, Jr., Roger Gates. by McDaniel, Carl, Jr, 1941- Gates, Roger H, 1942- Edition: Tenth edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley 2015 Online access: Link to the COMPANION WEBSITE for this publication Send a message to library staff if access to this online resource is unavailable. Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.83, ... Place hold Place recall Add to cart (remove)
		Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. by Bendle, Neil T Farris, Paul W Pfeifer, Phillip Edward, 1951- Reibstein, David J Edition: Third Edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Education, Inc., 2016 Availability: Not available: Carlow Campus Library: Checked out (2). Place hold Place recall Add to cart (remove)

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