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Strategic marketing / David W. Cravens. by Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Online access:
Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.8.
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Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2006
Online access:
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802. Not available: Carlow Campus Library: Checked out (1).
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The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy. by Series: Oxford handbooks in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, 2011
Other title:
  • Strategic sales and sales management
Online access:
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.81.
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