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Marketing strategy and plans / David J. Luck, O. C. Ferrell. and George H. Lucas by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1989
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802.
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