ECR in the third millennium : academic perspectives on the future of the consumer goods industry / [editors, Daniel Corsten ... et al.].
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- Academic perspectives on the future of the consumer goods industry
- 658.7
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.7 (Browse shelf(Opens below)) | 1 | Available | 44975 |
Cover title.
Includes bibliographical references.
[PART 1 Economic challenges] The reasons fo the success of ECR Europe / Luca Pellegrini -- Global business, value chains and developing countries / Peter Nolan -- E-Day: A scenario analysis for the introduction of the Euro / Arnd Huchzermeier and Ludo van der Heyden.
[PART 2 Supply side challenges] The E-Business impact on the supply side / Katherine Pramataris and Georgios Doukidis -- Future directions for the supply side of ECR / Daniel Jones and David Simons.
[PART 3 Demand side challenges] S.M.A.R.T.S.: Smart shoppers and retail promotions / Arnd Huchzermeier et al.... -- The category management process in the virtual retail environment / Katherine Pramataris and Georgios Doukidis -- Implementing the new logic of consumer value / Daniel Corsten.
[PART 4 Consumer challenges] Consumers and consumption in transition / Solveig Wikstrom -- Consumers tomorrow / Heribert Meffert.
75.00