Global marketing : perspectives and cases / Salah S. Hassan, Roger D. Blackwell.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0030981077
- 9780030981074
- 658.848
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library Store - Ask Library Staff | 658.848 (Browse shelf(Opens below)) | 1 | Available | 25336 |
Includes bibliographical references and indexes.
Global marketing perspectives and issues -- Strategic approaches to international markets: global, multinational, or what? -- Standardization versus' localization: the need for the compromising perspective -- Competitive global market segmentation -- The new frontiers of intermarket segmentation -- A global view of "green" marketing -- Marketing to women around the world -- Global marketing to upscale consumers -- Temporal dimensions of consuming behavior across cultures -- Country-of-origin issues -- A study of Canadians' country-of-origin preferences -- Importance of product information cues to global marketing -- Communications in global markets -- The impact of the European Community's 1992 initiatives on global advertising -- An analysis of automobile advertising themes in various countries -- Multilingual advertising: does it have the intended effect? -- Consumerism in China -- Consumption patterns in Japan and the newly industialized countries.
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