The marketing edge : making strategies work / Thomas V. Bonoma.

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Material type: Text

TextPublication details: New York : Free Press, c1985.Description: xiii, 241 p. : ill. ; 25 cmISBN:

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LOC classification:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Wexford Campus Library Store - Ask Library Staff	658.802 (Browse shelf(Opens below))	1	Available		48126

CW016

Includes index.

CW093, CW095

CW018

Bibliography: p. 229-237.

33.00