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Marketing fundamentals / Chartered Institute of Marketing. by Series: CIM study text. Certificate ; ; paper 4
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : BPP, 1997
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8.
Mini cases in marketing / Lester Massingham and Geoff Lancaster. by Series: The Marketing series
Material type: Text Text
Publication details: Published on behalf of the Institute of Marketing [by] Heinemann Professional, 1990
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8.
The Practice of advertising / edited by Normam A. Hart. by Series: Marketing series (London, England)
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Butterworth-Heinemann, 1995
Availability: Items available for loan: Carlow Campus Library (2)Call number: 659.1, ...
Principles and practice of selling. by Series: CIM study text. Certificate
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : BPP, 1992
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.81.
Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright. by Series: Marketing series (London, England) | Marketing series (London, England). Student.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jordan Hill, Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth Heinemann, 1990 (1993 printing)
Availability: Items available for loan: Carlow Campus Library (1)Call number: 332.10688.
Marketing case studies : how to tackle them : how to answer them / Lester Massingham and Geoff Lancaster. by Series: Marketing series (London, England)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.800722.
Integrated marketing communications / Ian Linton and Kevin Morley. by Series: Marketing series (London, England). Practitioner.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.80014. Wexford Campus Library (1)Call number: 658.80014.
Sales and marketing environment / Mike Oldroyd. by Series: The marketing series | The CIM studenet workbook series
Material type: Text Text
Publication details: Oxford : Butterworth Heinemann on behalf of the Chartered Institute of Marketing, 1994
Availability: Items available for loan: Carlow Campus Library (3)Call number: 658.8, ... Wexford Campus Library (3)Call number: 658.8, ... Wicklow Campus Library (3)Call number: 658.8, ...
Understanding customers / Rosemary Phipps and Craig Simmons. by Series: CIM student workbook series. Marketing | Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.812.
Business communication / Shashi Misiura. by Series: CIM student workbook series. Marketing.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.45.
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