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Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. by Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.802.
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Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman. by Series: Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1999
Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.8, ... Items available for reference: Carlow Campus Library: Not for loan (1)Call number: 658.8.
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