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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1979
Availability: Items available for loan: Carlow Campus Library (1)Call number: 659.112.
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