Brand management : planning and control / J.R. Bureau.
Material type: TextSeries: Macmillan studies in marketing management | Macmillan studies in marketing managementPublication details: London : Macmillan, 1981.Description: xiii,250p. : ill. ; 23cmISBN:- 9780333319031:
- 9780333319024:
- 0333319028
- 658.8101
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library Store - Ask Library Staff | 658.8101 (Browse shelf(Opens below)) | 1 | Available | 16529 |
Includes index.
Bibliography: p. [244]-245.
16.60