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Brand management : planning and control / J.R. Bureau.

By: Material type: TextTextSeries: Macmillan studies in marketing management | Macmillan studies in marketing managementPublication details: London : Macmillan, 1981.Description: xiii,250p. : ill. ; 23cmISBN:
  • 9780333319031:
  • 9780333319024:
  • 0333319028
Subject(s): DDC classification:
  • 658.8101
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library Store - Ask Library Staff 658.8101 (Browse shelf(Opens below)) 1 Available 16529

Includes index.

Bibliography: p. [244]-245.

16.60

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