Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford.

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Material type: Text

TextPublication details: New York: AMACOM, c2000.Description: xii, 274 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.575 (Browse shelf(Opens below))	1	Available		30858

Includes bibliographical references (p. 261-263) and index.

27.63