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The reality of global brands : cases and strategies for successful management of international brands / Graham Hankinson and Philippa Cowking.
Material type:
TextSeries: McGraw-Hill marketing for professionalsPublication details: London ; New York : McGraw-Hill, c1996.Description: xvi, 258 p., [2] leaves of plates : ill., map ; 23 cmISBN: - 0077090020 (alk. paper)
- 9780077090029:
- 658.827
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.827 (Browse shelf(Opens below)) | 1 | Available | 27801 |
"Published in association with the Marketing Society"--Cover.
Includes bibliographical references and index.
22.20