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From promise to performance : a journey of transformation at SmithKline Beecham / Robert P. Bauman, Peter Jackson, and Joanne T. Lawrence.

By: Contributor(s): Material type: TextTextPublication details: Boston : Harvard Business School Press, c1997.Description: xi, 302 p. : ill. ; 25 cmISBN:
  • 0875846343 (alk. paper)
  • 9780875846347
Subject(s): DDC classification:
  • 338.7616151
Contents:
Introducing the five requisites -- The story of Beecham -- Defining a merger of equals -- Selling a new and better company -- Now we are one -- Starting at the top -- The launch of simply better -- Developing the road map for the simply better way -- Making change the strategy -- Becoming the simply better healthcare company - a continuing journey -- Last thoughts -- Epilogue.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library Store - Ask Library Staff 338.7616151 (Browse shelf(Opens below)) 1 Available 28264

Includes bibliographical references (p. 287-290) and index.

Introducing the five requisites -- The story of Beecham -- Defining a merger of equals -- Selling a new and better company -- Now we are one -- Starting at the top -- The launch of simply better -- Developing the road map for the simply better way -- Making change the strategy -- Becoming the simply better healthcare company - a continuing journey -- Last thoughts -- Epilogue.

24.68

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