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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999.Description: xvii, 430 p.: ill. (some col.) ; 25 cmISBN: - 0135226570
- 9780135226575
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 40086 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | Available | 83270 |
Includes bibliographical references and index.
33.24