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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald.
Material type:
TextPublication details: Basingstoke : Macmillan, 1994.Description: xi,370pISBN: - 9780333613504:
- 9780333613511:
- 0333613503
- 658.802
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Checked out | 10/01/2019 | 25225 |
| General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 25226 |
Includes bibliographical references (p. 349-357) and index.
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