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The business marketing course : managing in complex networks / David Ford and Steve Ford.

By: Contributor(s): Material type: TextTextPublication details: New York ; Chichester : Wiley, 2001.Description: 256pISBN:
  • 9780471877226:
  • 0471877220 (pbk.)
Subject(s): DDC classification:
  • 658.8
Contents:
Understanding Business Marketing and Purchasing -- Business Marketing and Networks -- Understanding Technology in Business Networks -- Understanding Customers -- Managing Relationships with Customers -- Building Offering: Developing the Promise -- Transferring the Offering: Fulfilling the promise -- Price, Costs and Value -- Developments in Business Marketing -- Developing Marketing Strategy.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 40949
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 2 Available 40950

Includes bibliographical references and index.

Understanding Business Marketing and Purchasing -- Business Marketing and Networks -- Understanding Technology in Business Networks -- Understanding Customers -- Managing Relationships with Customers -- Building Offering: Developing the Promise -- Transferring the Offering: Fulfilling the promise -- Price, Costs and Value -- Developments in Business Marketing -- Developing Marketing Strategy.

34.46

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