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Product policy and management / [by] Michael J. Baker, Ronald McTavish. by Series: Macmillan studies in marketing management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Macmillan, 1976
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.5. Wexford Campus Library (2)Call number: 658.5, ...
Product innovation and development / by Tony Berridge. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Business Books, 1977
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.575.
Creative product development : a marketing approach to new product innovation and revitalisation / Bryan Andrews. by Series: Professional perspectives in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Longman, 1975
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.575.
Profitable product management / John Ward. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heineman, 1984
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8.
Innovation and new product marketing / David F. Midgley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Croom Helm, c1977
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.83.
Brand management : planning and control / J.R. Bureau. by Series: Macmillan studies in marketing management | Macmillan studies in marketing management
Material type: Text Text
Publication details: London : Macmillan, 1981
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8101.
Developing products in half the time / Preston G. Smith, Donald G. Reinertsen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1991
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.575.
Product strategy and management / Michael Baker and Susan Hart. by
Material type: Text Text
Publication details: London : Prentice Hall Europe, 1998, c1999
Availability: Items available for loan: Carlow Campus Library (2)Call number: 658.56, ...
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