Breaking free from product marketing [Journal article] / G. Lynn Shostack
Material type:
TextSeries: Readings in the Management & Marketing of Services selected by Rita ByrnePublication details: [American Marketing Association]Description: Journal articleSubject(s): Online resources:
From: Journal of Marketing, April 1977, pp.73-80
Reprinted in: 'Services marketing: text and readings',1996
Reprinted in: 'Marketing classics: a selection of influential articles',5th ed.,1985
CW083
CW838