A role theory perspective on dyadic interactions : the service encounter [Journal article] / Michael R. Solomon....et al.
Material type:
TextSeries: Readings in the Management & Marketing of Services selected by Rita ByrnePublication details: [American Marketing Association]Description: Journal articleSubject(s): Online resources:
From: Journal of Marketing, Winter 1985,Vol. 49, pp.99-111
Reprinted in: 'Managing services marketing: text and readings ',2nd ed.,1992
CW083
CW838