Irish marketing review : an international journal of research and practice : compendium [of] Volumes 1-5 / editor Aiden O'Driscoll.
Material type: TextSeries: ARROW@DITPublication details: Dublin : Mercury Publications, 1992.Description: 64p. ; 30cm ; pbkISSN:- 07097362
- 658.809417
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General Lending | Carlow Campus Library Store - Ask Library Staff | 658.809417 (Browse shelf(Opens below)) | 1 | Available | 24620 |
Abstracts -- Cumulative Index -- [Article] The role of internal marketing: if the staff won't buy it, why should the customer? / James G. Barnes.
This issue provides a cumulative index of the 73 articles published in volumes 1-5 and carries executive abstracts or summaries of these articles under various headings of marketing interest. It also republishes the article which won the MII award for a scholarly paper contributing to excellence in marketing practice.
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