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Irish marketing review : an international journal of research and practice : compendium [of] Volumes 1-5 / editor Aiden O'Driscoll.

By: Contributor(s): Material type: TextTextSeries: ARROW@DITPublication details: Dublin : Mercury Publications, 1992.Description: 64p. ; 30cm ; pbkISSN:
  • 07097362
Subject(s): DDC classification:
  • 658.809417
Online resources:
Contents:
role of internal marketing: if the staff won't buy it, why should the customer? / James G. Barnes.
Summary: This issue provides a cumulative index of the 73 articles published in volumes 1-5 and carries executive abstracts or summaries of these articles under various headings of marketing interest. It also republishes the article which won the MII award for a scholarly paper contributing to excellence in marketing practice.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library Store - Ask Library Staff 658.809417 (Browse shelf(Opens below)) 1 Available 24620

Abstracts -- Cumulative Index -- [Article] The role of internal marketing: if the staff won't buy it, why should the customer? / James G. Barnes.

This issue provides a cumulative index of the 73 articles published in volumes 1-5 and carries executive abstracts or summaries of these articles under various headings of marketing interest. It also republishes the article which won the MII award for a scholarly paper contributing to excellence in marketing practice.

25.00

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