Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Material type:
TextPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003.Edition: 3rd edDescription: xx, 668 p. : ill., facsims. ; 26 cmISBN: - 9780072471427:
- 0072471425 (alk. paper)
- 658.8
- .Z45 2003
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 44960 | |
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 44961 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 70035 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 48266 |
CW838
CW083, CW121
Includes bibliographical references and index.
52.02