Low-cost marketing research : a guide for small businesses / Keith Gorton and Isobel Doole.
Material type:
TextPublication details: Chichester [England] ; New York : Wiley, c1989.Edition: 2nd edDescription: ix, 149 p. : ill. ; 24 cmISBN: - 0471919713 :
- 9780471919711 :
- 658.83
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.83 (Browse shelf(Opens below)) | 1 | Available | 22488 |
"Prepared under the auspices of the Industrial Marketing Research Association [sic]."
Includes bibliographical references (p. 146) and index.
Introduction and scene-setting -- Information collection : desk research -- Information collection : field research -- Sampling methods -- Who is responsible? -- The questionnaire -- International marketing research -- Appendices: Code of conduct. A checklist for marketing researchers. Random number tables.
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