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The fundamentals and practice of marketing / John Wilmshurst.
Material type:
TextPublication details: London : Heinemann, 1984 (1985 printing)Edition: 2nd edDescription: vii, 239 p. : ill. ; 24 cmISBN: - 0434923311 (pbk.) :
- 9780434923311:
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 21091 |
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
11.31