Principles of marketing / Philip Kotler ... [et al.].
Material type:
TextPublication details: London : Prentice Hall, 1996.Edition: European edDescription: xx, 956p. : ill. (some col.), col. facsims. ; 25 cmISBN: - 9780131659032:
- 0131659030
- 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library Store - Ask Library Staff | 658.8 (Browse shelf(Opens below)) | 1 | Available | 26881 | |
| General Lending | Wexford Campus Library Wexford General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 54257 |
CW948
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
"The European edition ... offers significant changes"--Pref.
CW011, CW012, CW015, CW088, CW100, CW101, CW122
CW707
CW738
CW818
CW906
CW916
Includes bibliographical references and index.
0.00