The Practice of advertising / edited by Norman A. Hart and James O'Connor.
Material type: TextPublication details: London : Heinemann on behalf of the CAM Foundation and the Institute of Marketing, 1983.Edition: 2nd edDescription: xx, 252 p. : ill. ; 24 cmISBN:- 0434907162 (pbk) :
- 9780434907168:
- 659.1
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 19828 |
Previous ed.: 1978.
Includes bibliographies and index.
11.06