Public relations and the social web : how to use social media and web 2.0 in communications / Rob Brown.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780749455071
- 0749455071
- 9780749455071:
- 659.202854678
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.202854678 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 65440 |
Includes index.
CW808
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
24.10