gogo
Amazon cover image
Image from Amazon.com

Public relations and the social web : how to use social media and web 2.0 in communications / Rob Brown.

By: Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2009.Description: x, 182 p. ; 25 cm. ; casedISBN:
  • 9780749455071
  • 0749455071
  • 9780749455071:
Subject(s): DDC classification:
  • 659.202854678
Contents:
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.202854678 (Browse shelf(Opens below)) 1 Checked out 27/08/2020 65440

Includes index.

CW808

Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.

24.10

Powered by Koha