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New products management / Merle Crawford, Anthony Di Benedetto.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in finance, insurance and real estatePublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003.Edition: 7th edDescription: xx, 567 p. : ill. ; 24 cmISBN:
  • 9780071151627:
  • 0071151621
Subject(s): DDC classification:
  • 658.575
LOC classification:
  • .C72 2003
Contents:
Overview and Opportunity Identification/Selection -- The Menu -- The New Products Process -- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation -- Preparation and Alternatives -- Problem-Based Ideation -- Analytical Attribute Approaches: Introduction and Perceptual Mapping -- Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques -- Concept/Project Evaluation -- The Concept Evaluation System -- Concept Testing -- The Full Screen -- Sales Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management -- Special Issues in Development -- Product Use Testing -- Launch -- Strategic Launch Planning -- Implementation of the Strategic Plan -- Market Testing: Pseudo Sales Methods -- Market Testing Continued: Controlled Sales and Full Sale -- Launch Management -- Public Policy Issues.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.575 (Browse shelf(Opens below)) 1 Available 78178

Previous ed.: 2000.

Includes bibliographical references (p. 513-516) and index.

Overview and Opportunity Identification/Selection -- The Menu -- The New Products Process -- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation -- Preparation and Alternatives -- Problem-Based Ideation -- Analytical Attribute Approaches: Introduction and Perceptual Mapping -- Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques -- Concept/Project Evaluation -- The Concept Evaluation System -- Concept Testing -- The Full Screen -- Sales Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management -- Special Issues in Development -- Product Use Testing -- Launch -- Strategic Launch Planning -- Implementation of the Strategic Plan -- Market Testing: Pseudo Sales Methods -- Market Testing Continued: Controlled Sales and Full Sale -- Launch Management -- Public Policy Issues.

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