New products management / Merle Crawford, Anthony Di Benedetto.
Material type: TextSeries: The Irwin/McGraw-Hill series in finance, insurance and real estatePublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003.Edition: 7th edDescription: xx, 567 p. : ill. ; 24 cmISBN:- 9780071151627:
- 0071151621
- 658.575
- .C72 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.575 (Browse shelf(Opens below)) | 1 | Available | 78178 |
Previous ed.: 2000.
Includes bibliographical references (p. 513-516) and index.
Overview and Opportunity Identification/Selection -- The Menu -- The New Products Process -- Opportunity Identification and Selection: Strategic Planning for New Products -- Concept Generation -- Preparation and Alternatives -- Problem-Based Ideation -- Analytical Attribute Approaches: Introduction and Perceptual Mapping -- Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques -- Concept/Project Evaluation -- The Concept Evaluation System -- Concept Testing -- The Full Screen -- Sales Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management -- Special Issues in Development -- Product Use Testing -- Launch -- Strategic Launch Planning -- Implementation of the Strategic Plan -- Market Testing: Pseudo Sales Methods -- Market Testing Continued: Controlled Sales and Full Sale -- Launch Management -- Public Policy Issues.
29.00