The green marketing manifesto / John Grant.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781119206255
- 1119206251
- 658.802 22
- .G722 2007
IT Carlow ebook
Electronic reproduction. Hoboken, N.J. Available via World Wide Web.
Print version record.
Includes bibliographical references.
Introduction: Sustainability, New Marketing and The Beautiful Coincidence -- Background. Setting the Scene -- The Green Marketing Grid. Overview -- Concluding Thoughts. Ideas Good, Image Bad.