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Sponsorship works : the essential casebook for brands, agencies and rights holders / [editor: Luke Harman]

Contributor(s): Material type: TextTextPublication details: London : SportBusiness group, 2012.Edition: [8th ed.]Description: 178 p. : ill. ; 22 cm. ; pbkSubject(s): DDC classification:
  • 659.19796
Online resources:
Contents:
MTN Lions -- Jaguar & England cricket -- Hugo Boss & Vodafone McLaren Mercedes -- Skoda & IIHF Ice Hockey World Championship -- Castrol Edge & Ronaldo -- Bombardier & Vancouver 2010 Winter Olympic Games -- RBS Six Nations -- Mars & The Football Association -- Turespana & Spanish sport -- Axiata Cup -- Infinit & Red Bull Racing -- Seguros Pelayo & Spanish National Team -- Amlin Challenge Cup -- LG & International Cricket Council -- Telstra & Netball Australia -- G4S 4TEEN Programme -- Airtel & Manchester United -- Bosco & Sochi 2014 Winter Olympic and Paralympic Games -- Tissot & Chinese Basketball Association.
Summary: Now in its 8th edition, Sponsorship Works brings you over 20 brand new case studies from sports marketing around the world and across different sports. Each case study contains details of the strategy behind the sponsorship, what the brand set out to achieve and why the property was chosen. It provides an anatomy of the deal and focuses particularly on how it was activated.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.19796 (Browse shelf(Opens below)) 1 Available 71111
General Lending Carlow Campus Library General Lending 659.19796 (Browse shelf(Opens below)) 1 Available 72258

CW838

CW907

CW927

MTN Lions -- Jaguar & England cricket -- Hugo Boss & Vodafone McLaren Mercedes -- Skoda & IIHF Ice Hockey World Championship -- Castrol Edge & Ronaldo -- Bombardier & Vancouver 2010 Winter Olympic Games -- RBS Six Nations -- Mars & The Football Association -- Turespana & Spanish sport -- Axiata Cup -- Infinit & Red Bull Racing -- Seguros Pelayo & Spanish National Team -- Amlin Challenge Cup -- LG & International Cricket Council -- Telstra & Netball Australia -- G4S 4TEEN Programme -- Airtel & Manchester United -- Bosco & Sochi 2014 Winter Olympic and Paralympic Games -- Tissot & Chinese Basketball Association.

Now in its 8th edition, Sponsorship Works brings you over 20 brand new case studies from sports marketing around the world and across different sports. Each case study contains details of the strategy behind the sponsorship, what the brand set out to achieve and why the property was chosen. It provides an anatomy of the deal and focuses particularly on how it was activated.

245.00

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