Marketing strategy.
Material type:
TextPublication details: Mason, Ohio : Thomson South-Western ; London : Thomson Learning [distributor], 2005.Edition: 3rd ed. / O.C. Ferrell, Michael D. HartlineDescription: xx, 628 p. : ill. ; 26 cmISBN: - 9780324201406:
- 9780534274948:
- 0324201400 (pbk.)
- 9780324201406 (pbk.)
- 0324233817
- 9780324233810
- 658.802
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 78176 |
Previous ed.: Fort Worth, Tex.: Harcourt College, 2002.
Includes Internet access card.
Includes bibliographical references and index.
70.45