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Managing brands : a contemporary perspective / Sylvie Laforet.
Material type:
TextPublication details: London : McGraw-Hill Higher Education, c2010.Description: xxiv, 412 p. : ill. ; 26 cmISBN: - 9780077117481:
- 0077117484
- 658.827
Contents:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.827 (Browse shelf(Opens below)) | 1 | Available | 78189 |
Includes bibliographical references and index.
Strategic implications of branding -- Managing brands - creating and sustaining brand equity -- The new business environment.
48.99