Design thinking : integrating innovation, customer experience and brand value / edited by Thomas Lockwood.
Material type:
TextPublication details: New York, NY : Allworth Press, c2010.Description: xvii, 285 p. : ill. ; 23 cm. ; pbkISBN: - 1581156685
- 9781581156683
- 745.2
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 745.2 (Browse shelf(Opens below)) | 1 | Checked out | 27/08/2020 | 65437 |
CW707, CW728
Includes bibliographical references and index.
[PART 1: Design thinking methods: from innovation to integration to transformation] Notes on the evolution of design thinking : a work in progress / Craig M. Vogel -- The designful company / Marty Neumeier -- Creating the right environment for design / Julian Jenkins -- Designing business : new models for success / Heather M.A. Fraser -- Unleashing the power of design thinking / Kevin Clark and Ron Smith -- Design thinking and design management : a research and practice perspective / Rachel Cooper, Sabine Junginger, and Thomas Lockwood -- The four powers of design : a value model in design management / Brigitte Borja de Mozota -- Transition : becoming a design-minded organization / Thomas Lockwood.
[PART 2: Value: building brands, by design] Building leadership brands by design / Jerome Kathman -- Let's brandjam to humanize our brands / Mark Gobé -- Bringing the future into global brands / Tony Kim -- Brand-driven innovation / Erik Roscam Abbing and Christa van Gessel -- Branding and design innovation leadership : what's next? / Phil Best.
[PART 3: Influence: the hidden importance of service design] Service design : an appraisal / Roberto M. Saco and Alexis P. Goncalves -- Bottom-line experiences : measuring the value of design in service / Lavrans Løvlie, Chris Downs, and Ben Reason -- From small ideas to radical service innovation / Mark Jones and Fran Samalionis -- Would you like service with that? / Chris Bedford and Anson Lee -- Service design via the global web : global companies serving local markets / Brian Gillespie.
[PART 4: Meaning: creating customer experiences that matter] The mathematics of brand satisfaction / Chris Rockwell -- Will meaningful brand experiences disrupt your market? / David W. Norton -- The road to authentic brand is jittered [sic] with design / David Lemley -- Customer loyalty and the elements of user experience / Jesse James Garrett -- Experiential design drives an established brand / Judi Jacobs and Jeff Hackett.
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