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The farming game : agricultural management and marketing / Bill Malcolm, Jack Makeham, and Vic Wright.

By: Contributor(s): Material type: TextTextPublication details: Cambridge ; New York : Cambridge University Press, 2005.Edition: 2nd edDescription: xii, 291 p. : ill. ; 25 cmContent type:
Media type:
Carrier type:
ISBN:
  • 9780521537551:
  • 052153755X
Subject(s): DDC classification:
  • 630.994
LOC classification:
  • M355 2005
Online resources:
Contents:
Introduction -- The business of farming -- Analysing a farm business -- Analysing innovation in the whole farm business -- Managing risk and uncertainty -- Marketing agricultural products -- Conclusion.
Review: "The Farming Game is the agricultural management text for the 21st century. It provides a sophisticated, pragmatic and comprehensive analysis that is designed to give managers the right focus and clear vision necessary to operate a successful agricultural business." "Taking an integrated approach, this revised edition covers all the vital aspects of farm management including finance, investment, decision analysis, economic thinking, growth, risk and marketing. All of the critical management issues are covered." "This is essential reading for those seeking to manage a modern agricultural business and anyone involved in the agricultural supply chain that needs to understand the importance of farms as the core of agribusiness systems."--BOOK JACKET.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 630.994 (Browse shelf(Opens below)) Available 80941
General Lending Wexford Campus Library Wexford General Lending 630.994 (Browse shelf(Opens below)) Available 80942

CW078

CW027

Includes bibliographical references (p. 260-263).

Introduction -- The business of farming -- Analysing a farm business -- Analysing innovation in the whole farm business -- Managing risk and uncertainty -- Marketing agricultural products -- Conclusion.

"The Farming Game is the agricultural management text for the 21st century. It provides a sophisticated, pragmatic and comprehensive analysis that is designed to give managers the right focus and clear vision necessary to operate a successful agricultural business." "Taking an integrated approach, this revised edition covers all the vital aspects of farm management including finance, investment, decision analysis, economic thinking, growth, risk and marketing. All of the critical management issues are covered." "This is essential reading for those seeking to manage a modern agricultural business and anyone involved in the agricultural supply chain that needs to understand the importance of farms as the core of agribusiness systems."--BOOK JACKET.

32.51

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