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Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2009.Description: xiv, 217 p. : ill. ; 22 cmISBN:
  • 9780273714200:
  • 0273714201
Subject(s): DDC classification:
  • 658.827
LOC classification:
  • .E34 2009
Contents:
Why you need to be on the brandwagon : a brief (we promise) history of brands and why they're so valuable -- So what is a brand? -- What is brand strategy? -- The house that brand built : positioning and brand architecture -- Apples, oranges, blackberries and other fruit : how to create a great brand identity -- It's the experience, stupid! -- Too many opinions and not enough cheese sandwiches : a bit about research -- Call in the lawyers -- Bow ties, ponytails and lunch at the Ivy : how to manage your agencies -- Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age -- How to measure brand performance -- When to mess with your logo : drastic measures -- The most important lesson in brand building -- Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book) -- The lexicon of brand -- Classes of the trade marks register -- Research jargon you should know so you don't feel intimidated -- Vague but clever things to say about brands -- Books on branding we like -- How to make a great cup of tea -- Good recipes
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 658.827 (Browse shelf(Opens below)) 1 Available 76773

CW088

Includes bibliographical references and index.

Why you need to be on the brandwagon : a brief (we promise) history of brands and why they're so valuable -- So what is a brand? -- What is brand strategy? -- The house that brand built : positioning and brand architecture -- Apples, oranges, blackberries and other fruit : how to create a great brand identity -- It's the experience, stupid! -- Too many opinions and not enough cheese sandwiches : a bit about research -- Call in the lawyers -- Bow ties, ponytails and lunch at the Ivy : how to manage your agencies -- Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age -- How to measure brand performance -- When to mess with your logo : drastic measures -- The most important lesson in brand building -- Epilogue: all the top tips in one place (go here first if you can't be bothered to read the book) -- The lexicon of brand -- Classes of the trade marks register -- Research jargon you should know so you don't feel intimidated -- Vague but clever things to say about brands -- Books on branding we like -- How to make a great cup of tea -- Good recipes

22.56

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