Advertising culture / edited by Timothy deWaal Malefyt and Brian Moeran.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781859736739:
- 9781859736784:
- 1859736734
- 1859736785 (pbk.)
- 9781859736784 (pbk.)
- 659.1
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 59029 |
CW808
Includes bibliographical references and index.
Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Psychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba
18.44