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Predictable magic : unleash the power of design strategy to transform your business / Deepa Prahalad and Ravi Sawhney.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2011.Description: xxii, 183 p. : ill. ; 24 cm. ; casedISBN:
  • 0137023480
  • 9780137023486
  • 9780137023486:
Subject(s): DDC classification:
  • 658.4012
Contents:
Set the stage for success -- Enable your stakeholders -- Map the future -- Personify your consumer -- Own the opportunity -- Work the design process -- Engage emotionally -- Reward your consumer.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.4012 (Browse shelf(Opens below)) 1 Available 64726

CW707, CW728

Includes bibliographical references and index.

Set the stage for success -- Enable your stakeholders -- Map the future -- Personify your consumer -- Own the opportunity -- Work the design process -- Engage emotionally -- Reward your consumer.

24.36

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