gogo
Amazon cover image
Image from Amazon.com

The sustainable marketing concept in European SMEs : insights from the food & drink industry / edited by Edyta Rudawska.

Contributor(s): Material type: TextTextPublisher: Bingley, UK : Emerald Publishing, 2018Edition: First editionDescription: vi, 312 pages ; 24 cm. ; casedContent type:
Media type:
Carrier type:
ISBN:
  • 1787540391
  • 9781787540392
Subject(s): DDC classification:
  • 658.802
LOC classification:
  • S87 2018
Contents:
[Part 1: The theoretical basis for the development of sustainability marketing concept in SMEs] Business environment challenges and trends for contemporary SMEs in Europe / Z. Belyaeva -- The concept of sustainable development / S. Renko -- From sustainable market orientation to sustainability marketing / E. Rudawska -- Sustainability marketing tools in small and medium enterprises / M. Fernando.
[Part 2: SMEs operating in the food and drink industry as beneficiary of sustainability marketing] Food and drink industry in Europe and sustainability issues / G. Lodorfos -- Small and medium enterprises in the food and beverage sector - the potential of the European market / E. Frackiewicz -- Methodological aspects of the research on sustainability marketing in SMEs / E. Rudawska.
[Part 3: The implementation of sustainability marketing in SMEs - a comparative analysis of selected European countries] The place of sustainability marketing activities among the objectives of SMEs / E. Rudawska -- Managerial knowledge of the concept of sustainability marketing / U. Leusmann -- The scope of application for sustainability marketing tools in markets with different levels of socio-economic development / E. Rudawska.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.802 (Browse shelf(Opens below)) Available 81176
Short Loan Collection Carlow Campus Library Short Loan Collection 658.802 (Browse shelf(Opens below)) Available 81177

59.63
CW908

Includes bibliographical references and index.

[Part 1: The theoretical basis for the development of sustainability marketing concept in SMEs] Business environment challenges and trends for contemporary SMEs in Europe / Z. Belyaeva -- The concept of sustainable development / S. Renko -- From sustainable market orientation to sustainability marketing / E. Rudawska -- Sustainability marketing tools in small and medium enterprises / M. Fernando.

[Part 2: SMEs operating in the food and drink industry as beneficiary of sustainability marketing] Food and drink industry in Europe and sustainability issues / G. Lodorfos -- Small and medium enterprises in the food and beverage sector - the potential of the European market / E. Frackiewicz -- Methodological aspects of the research on sustainability marketing in SMEs / E. Rudawska.

[Part 3: The implementation of sustainability marketing in SMEs - a comparative analysis of selected European countries] The place of sustainability marketing activities among the objectives of SMEs / E. Rudawska -- Managerial knowledge of the concept of sustainability marketing / U. Leusmann -- The scope of application for sustainability marketing tools in markets with different levels of socio-economic development / E. Rudawska.

Powered by Koha