Consumer behaviour : applications in marketing / Robert East, Malcolm Wright, and Marc Vanhuele.
Material type:
TextPublication details: London : SAGE, 2013.Edition: 2nd edDescription: x, 337 pages : illustrations ; 24 cm. ; pbkISBN: - 1446211231
- 9781446211236
- 1446211223
- 9781446211229
- 9781446211236:
- 658.8342
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 80872 | |
| General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 80873 | |
| Short Loan Collection | Carlow Campus Library Short Loan Collection | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 80874 |
Previous edition: 2008.
Includes bibliographical references (pages 284-320) and indexes.
Introduction -- Ideas and explanations in consumer research -- Consumption patterns -- Customer loyalty -- Brand knowledge, brand equity and brand extension -- Stationary markets -- Market dynamics -- Consumer group differences -- Explaining decision-making -- Predicting and explaining behaviour -- Information processing and decision-making -- Consumer satisfaction and quality -- Market response -- Consumer response to price and sales promotions -- The retail context -- Word-of-mouth influence -- The response to advertising.
39.01