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Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.

By: Contributor(s): Material type: TextTextPublisher: London ; Philadelphia : KoganPage, 2016Edition: Sixth editionDescription: xxii, 578 pages : color illustrations ; 25 cm. ; pbkISBN:
  • 0749473401
  • 9780749473402
  • 9780749473402:
Subject(s): DDC classification:
  • 658.802
Contents:
New marketing communications -- Branding -- Customer relationship management -- Buyer behaviour -- Communication theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- Inernational marketing communications -- The marketing communications plan -- The changing communications enviornment -- Selling, social selling, sales management and key account management -- Advertising -- Publicity and public relations -- Sponsorship -- Sales promotions, gaming and content marketing -- Direct mail (including e-mail) -- Exhibitions, conferences and events -- Merchandising and point of sale -- Packaging -- Owned media: websites and social media.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.802 (Browse shelf(Opens below)) 1 Available 80202
General Lending Carlow Campus Library General Lending 658.802 (Browse shelf(Opens below)) 1 Available 80203

Includes bibliographical references and index.

New marketing communications -- Branding -- Customer relationship management -- Buyer behaviour -- Communication theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- Inernational marketing communications -- The marketing communications plan -- The changing communications enviornment -- Selling, social selling, sales management and key account management -- Advertising -- Publicity and public relations -- Sponsorship -- Sales promotions, gaming and content marketing -- Direct mail (including e-mail) -- Exhibitions, conferences and events -- Merchandising and point of sale -- Packaging -- Owned media: websites and social media.

37.86

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