Exploring strategy. Text & cases.
Material type:
TextPublication details: Harlow : Financial Times Prentice Hall, 2011.Edition: 9th ed. / Gerry Johnson, Richard Whittington, Kevan Scholes ; [with the assistance of Steve Pyle]Description: xxix, 773 p. : col. ill., col. ports. ; 27 cm. + 1 Internet access cardISBN: - 9780273737025:
- 0273737023
- Exploring corporate strategy: text and cases
- 658.4012
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CW_BXPAM_M
Previous ed.: published as Exploring Corporate Strategy (2008).
Includes index.
CW018, CW918
Includes bibliographical references and index.
Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Culture and strategy -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation and entrepreneurship -- Mergers, acquisitions and alliances -- Evaluating strategies -- Strategy developmental processes -- Organising for success -- Leadership and strategic change -- The practice of strategy.
66.48