Consumer behaviour : a European perspective.
Material type: TextPublisher: New York : Pearson 2016Edition: Sixth edition / Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. HoggDescription: xxv, 706 pages : illustrations (colour) ; 27 cmISBN:- 9781292116723:
- 1292116722 (pbk.)
- 658.8342
- S65 2016
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 81026 | |
General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 81027 | |
General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 80898 | |
General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 80899 | |
Short Loan Collection | Carlow Campus Library Short Loan Collection | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 80900 |
CW908
Revised edition of Consumer behaviour, 2013
Includes bibliographical references and index.
Consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and disposing -- How consumers see the world and themselves -- Perception -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and sound media -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Consumption and european consumers.
50.16