gogo
Amazon cover image
Image from Amazon.com

Consumer behaviour : a European perspective.

By: Contributor(s): Material type: TextTextPublisher: New York : Pearson 2016Edition: Sixth edition / Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. HoggDescription: xxv, 706 pages : illustrations (colour) ; 27 cmISBN:
  • 9781292116723:
  • 1292116722 (pbk.)
Subject(s): DDC classification:
  • 658.8342
LOC classification:
  • S65 2016
Online resources:
Contents:
Consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and disposing -- How consumers see the world and themselves -- Perception -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and sound media -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Consumption and european consumers.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8342 (Browse shelf(Opens below)) 1 Available 81026
General Lending Carlow Campus Library General Lending 658.8342 (Browse shelf(Opens below)) 1 Available 81027
General Lending Carlow Campus Library General Lending 658.8342 (Browse shelf(Opens below)) 1 Available 80898
General Lending Carlow Campus Library General Lending 658.8342 (Browse shelf(Opens below)) 1 Available 80899
Short Loan Collection Carlow Campus Library Short Loan Collection 658.8342 (Browse shelf(Opens below)) 1 Available 80900

CW908

Revised edition of Consumer behaviour, 2013

Includes bibliographical references and index.

Consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and disposing -- How consumers see the world and themselves -- Perception -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and sound media -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Consumption and european consumers.

50.16

Powered by Koha