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European insights in marketing management / edited by David Midgley and Gordon Wills ; with contributions from Martin Christopher ... [et al.]. by Series: European insights ; no. 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bradford : MCB, 1977
Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.8.
Relationship marketing : bringing quality, customer service, and marketing together / Martin Christopher, Adrian Payne, and David Ballantyne. by Series: Marketing series (London, England)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1991
Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.812.
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