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Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011.Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN:
  • 9781412981491:
  • 1412981492
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • .K67 2011
Online resources:
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 69116
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 69117

Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and indexes.

47.80

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