Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
Material type: TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011.Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN:- 9781412981491:
- 1412981492
- 658.8
- .K67 2011
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 69116 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 69117 |
Prev. ed. entered under: Kotler, Philip.
Includes bibliographical references and indexes.
47.80