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The Practice of advertising / edited by Norman A. Hart and James O'Connor.

Contributor(s): Material type: TextTextPublication details: London : Heinemann on behalf of the CAM Foundation and the Institute of Marketing, 1983.Edition: 2nd edDescription: xx, 252 p. : ill. ; 24 cmISBN:
  • 0434907162 (pbk) :
  • 9780434907168:
Subject(s): DDC classification:
  • 659.1
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 659.1 (Browse shelf(Opens below)) 1 Available 19828

Previous ed.: 1978.

Includes bibliographies and index.

11.06

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